Luis Gonzalez
superbowl-thumbnail.jpg

Real Talk - Super Bowl 50

For Super Bowl 50 we held a live sports commentary of "the big game" during the actual Super Bowl. We advertised the campaign prior and directed viewers to the custom microsite. While on the site viewers watched a live, off the cuff sports commentary by Key & Peele. During this once in a lifetime project I assisted in production design and mobile design of the microsite. I also was tasked with retouching and prepping imagery for the site. During the live filming I art directed the selects that were taken, processed, and retouched the images for them to go onto the site in real time. 

This was a huge team effort with a lot of really talented people working together to have this site be a living being during one of the most popular sporting events of the year.

ROLE: DESIGN & PRODUCTION DESIGN

SITE: REAL TALK

160117_squarespace_kp_on_gray-1016-RETOUCHED.jpg
superbowl-Blacklaptop.jpg
superbowl-site.jpg
superbowl-whitephone.jpg
 Credits:  Anomaly - Agency Anthony Casalena - CEO David Lee - CCO Amory Wooden - Director of Marketing Andre do Amaral - Design Lead & Art Direction Charlton Roberts - Creative Developer Naz Hassan - Creative Developer Ken Ziegler - Copywriter Ruben Hughes - Social Media Lead and Photographer

Credits:

Anomaly - Agency
Anthony Casalena - CEO
David Lee - CCO
Amory Wooden - Director of Marketing
Andre do Amaral - Design Lead & Art Direction
Charlton Roberts - Creative Developer
Naz Hassan - Creative Developer
Ken Ziegler - Copywriter
Ruben Hughes - Social Media Lead and Photographer