While launching the Make It Yourself Campaign, we also were working on the Make It Yourself campaign. A branded campaign focused on our DIY nature and educating the world that no matter your business, no matter your brand, you can build your own website the way you want it with Squarespace.
We hired Man VS Machine and art directed them on the creative and oversaw the execution of it all. We then took the 3D rendered creative and output for every media outlet ranging anywhere from banner ads all the way to city wide takeovers.
ROLE: DESIGN & ART DIRECTION
David Lee - CCO Josh Webman - CD Donovan Mafnas - ACD McLane Teitel - Designer Craig Reynolds - Senior Retoucher Tomika Davis - Retoucher Farah Sheik - Brand Manager Judd Englebrecht - Project Manager