Original Rough Comps
For this idea I worked on breaking the plane, how can we get out of showing devices to give context to the website.
Proof Of Concept
We worked for a couple of weeks on art direction and the narrative of these shorts, but before we could finally go into production we had to do a proof of concept composition for approval. They liked the idea and wanted to test it.
It was one of the highest converting social ads we’ve ran.
Donovan Mafnas - ACD
Shira Inbar - Designer
Danny Rutledge - JR Designer
Craig Reynolds - Photographer
Drake Miller - Motion Design Lead / Videographer
Tomika Davis - Retoucher
Sally Simons - Producer
Dominic Hackley - Project Manager