Luis Gonzalez
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How To's

Squarespace relaunched its product with 3 distinct offerings: Cover Pages, Websites & Commerce. In order to tell the story we partnered with three unique customers, one of them being myself and my wife, to show how our users build their sites. It was fun to not only be in the campaign, but to also be able to work on these films. I assisted in the narrative art direction as well as led the design and oversaw the motion design. 

ROLE: DESIGN & ART DIRECTION

Credits:

David Lee - CCO
Jonathan Vingiano - CD
Rakel Krook Smith - Executive Producer
Jenn Grossman - Producer
Wes Falik - Producer
Vinny Lowe - Art Director
Jessie Bustin - Art Director
Emil Karlsson - Motion Designer
Anton Woll Söder - Motion Designer
B-REEL - Production Studio